Case Study

Advantage Valley, Inc., West Virginia

2017 – 2018


Charleston-Huntington, West Virginia

Practice Area

Economic Development and Community Resiliency


Entrepreneurship Study, Strategic Plan

Entrepreneurship Strategy for Charleston-Huntington Metro Region



Advantage Valley, Inc. is a regional economic development organization that markets and promotes the Charleston – Huntington Metro Region in West Virginia, representing Boone, Cabell, Clay, Kanawha, Lincoln, Logan, Putnam, and Wayne Counties with a combined population of over 590,000. The organization’s mission is to foster and facilitate regional growth and advancement opportunities for businesses, communities, and residents. Advantage Valley’s economic base is primarily composed of small businesses. Within the region, small business service providers typically hold a reactionary role, responding to new business start-up ideas as they are presented by fledgling entrepreneurs. The region is currently seeing job losses as a result of the coal industry downturn.

Advantage Valley was looking for assistance to gather information on realistic targets for business start-ups and expansions that regional service providers can proactively market, assisting entrepreneurs with making informed decisions and decreasing the number of small business failures in the region.


TPMA identified 20 potential target industries and provided information on the skills, resources, and capital investment necessary to access these markets and build a strong foundation.


In collaboration with the Steering Committee, TPMA provided summary profiles to allow Advantage Valley Inc. and the region’s small business service providers to communicate opportunities in a way that will adequately inform entrepreneurs and small business leaders.


Business service providers and regional and local economic development organizations now have the tools they need to work with prospective entrepreneurs and market opportunities in the region.